Privacy Notice

Updated: March 14, 2024


This Privacy Notice for Health In Tech Inc. (“Company”, “we”, “us”, or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at, or any website of ours that links to this Privacy Notice
  • Engage with us in other related ways, including any sales, marketing, or events.

To the extent that we provide any additional notices in connection with our Services, those additional terms will govern any collection and use of data in connection with those Services. By using our Services, you consent to our Privacy Policy and our collection, use, and sharing of your information in accordance with the terms below.

This Privacy Policy covers the following topics:

  • What types of information we collect
  • How we share the information we collect
  • How we use the information we collect
  • Cookie policy
  • Third party links
  • How long we retain your information
  • How we store and protect your information
  • Policy on collection of information from minors
  • Your rights with respect to your information
  • Do not track policy
  • Updates to this notice:
  • Contact information

What types of information we collect:

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include information that identifies you, such as:

  • names
  • phone numbers
  • email addresses
  • mailing addresses
  • account numbers
  • user account information
  • health and medical information
  • financial information

Personal Information Provided Automatically. Some information may be obtained automatically when you use our website and Services. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. This information does not reveal your specific identity (like your name or contact information) but may include:

  • device and usage information
  • IP address
  • browser and device characteristics
  • operating system
  • language preferences
  • referring URLs
  • location
  • information about how and when you use our Services
  • and other technical information.

We may also use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in the section entitled “Cookie Policy”.

How we use the information we collect:

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To respond to user inquiries or other messages or requests from you
  • To provide you with the Services or other products, features, or functions related thereto
  • To create and manage user accounts
  • To verify your identity
  • To personalize your experience using the Services
  • To provide you with information about us, our Services, and promotional offers
  • To improve our products and services
  • To offer technical support to you
  • To determine the effectiveness of our marketing and promotional campaigns
  • To comply with our legal obligations
  • To protect an individual’s health, safety, or welfare
  • For any other purpose with your consent

How we share the information we collect:

We will limit sharing of your personal information to the purposes and parties set forth in this Privacy Policy. Please be aware, however, that we may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Affiliates. We may share your information with other entities within the Company, including our affiliates, parent companies, or subsidiaries.

Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

As Required by Law. We may be required to share information in response to a court order, subpoena, search warrant, or to otherwise comply with a law or regulation.

Cookie Policy:

What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies may gather certain types of information from you, including demographic data, technical information, IP address, and information about your browsing activity.

How do we use cookies? We use different types of cookies for different purposes.

  • “Essential” cookies are necessary for us to provide the Services through the website and to enable you to use some features. If essential cookies are disabled, our website and Services may not work properly.
  • “Functionality” cookies store information such as choices you make and login information to provide you with a more personalized and efficient experience when using our website and Services.
  • “Analytics and Performance” cookies store information about traffic to the website and browsing behaviors so that we can ensure that our website is functioning as intended, to improve performance of the website and Services, and to ensure that linking and advertising are working properly.

We may also use third-party cookies to enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that provide these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites. We do not control these third party cookies, we are not responsible for any decisions you make with respect to third party cookies, and your rights with respect to third party cookies are governed by the privacy policies of their respective third party providers.

Can I deactivate cookies? You have the right to decide whether to accept or reject cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. You can set or amend your web browser controls to accept or refuse cookies. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

Third party links:

If you choose to visit any third party websites via any links provide on our websites, you will be leaving our Services and this Privacy Policy will not apply to your use of any such websites or services. Rather, your privacy rights with respect to any third party websites and services will be governed by the privacy policies provided on those sites or through those third party services.

How long we retain your information:

We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How we store and protect your information:

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

Policy on collection of information from minors:

We do not knowingly collect personal information from children under the age of 18. By using the Services, you represent that you are at least 18 years old or that you are the parent or guardian of a minor and you grant consent to such minor’s use of the Services. If we learn that personal information from users less than 18 years old has been collected, we will deactivate any related accounts and will delete such information from our records.

If you believe we have collected data from a person under the age of 18 without proper consent, please contact us through any of the contact methods indicated below in the section entitled “Contact Us”.

Your rights with respect to your information:

You have the following rights with respect to any personal information we collect from you:

  • The right to know about information we have collected from you. These include rights to know:
    • whether we collect your personal information
    • the categories of information we collect, use, and share
    • the purposes for which information is collected, used, or shared
    • whether we sell your information to third parties
    • the categories of third parties to whom we disclose your information
  • The right to delete your personal information.
  • The right to correct inaccurate information.
  • The right to opt out of sale or sharing of your data. Please note that you may later consent to the sale or sharing of your information.
  • The right to designate an agent to make these requests on your behalf. Please note that we may require the agent to provide proof that they have valid authorization to act on your behalf.
  • The right to limit use and disclosure of sensitive personal information to specific purposes
  • The right to not be discriminated against for exercising these rights.

You may exercise any of these rights by contacting us through any of the contact methods indicated below in the section entitled “Contact Us”. Upon receiving your request, we will need to verify your identity to determine that the request is being made by the actual owner of the personal information. Depending on the type of request, this may include us asking you to provide certain information so that we can match it with the information we already have on file, or we may contact you through contact information you previously provided to us, amongst other verification methods. We will only use the verification information you provide us to verify your request. However, if we need to request additional information to complete the verification, we will delete such additional information as soon as verification is complete.

Please note that we are not required or obligated to act on a request to provide or delete information that has been de-identified nor are we required to re-identify information to respond to a consumer request.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section entitled "Contact Us".

However, please note that if you withdraw your consent, it shall still be lawful for us to have processed your information prior to your notice of withdrawal. Furthermore, if applicable under the law, withdrawal of your consent will not affect the lawfulness of processing of your information based on grounds other than consent.

Your rights with respect to cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt out of interest-based advertising by advertisers on our Services visit

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”) and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:

If you are located in Switzerland, the contact details for the data protection authorities are available here:

If you have questions or comments about your privacy rights, you may email us at

Do not track policy

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

Updates to this notice:

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

Contact Us:

If you have questions or comments about this notice, you may email us at or by post to:

Health In Tech, Inc.
5636 Ford St
Norwalk, IA 50211
United States

How to review, update, or delete your personal information:

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please submit a request form by clicking here: